Fashion Trend Insights: Milan Fashion Week A/W 2023

Fashion Trend Insights: Milan Fashion Week A/W 2023

Milan Fashion Week is one of the most anticipated events in the fashion industry, where renowned designers showcase their seasonal collections. It serves as a platform for fashion enthusiasts, buyers, and industry professionals to gather and witness the trends that will dominate the fashion scene in the following months. In this article, we will recap Milan Fashion Week Women’s Fall Winter 2023/2024 and share valuable trend insights from the Show, exploring the captivating designs, colors, fabrics, and styles that captivated audiences and set the tone for Fall and Winter.

Hope this article is helpful for your business for the upcoming season, enjoy it!

Style Trend Overview

Within the women’s fashion industry, the sexy and edgy style trends of Milan Fashion Week Fall/Winter 21/22 to Fall/Winter 2023/24 show a fluctuating upward trend, demonstrating that the female consumer group is increasingly daring to pursue fashion, no longer sticking to traditional attire, and willing to experiment with different styles and express their personalities and aspirations in dressing. The feminine mindset and dressing sense reflect the concerns and calls for gender equality and diversity in today’s society.

Compared to Fall/Winter 2022/23, the styles that showed a clear upward trend at Rice Fashion Week Fall/Winter 2023/24 were: commuter, Chanel fashion, and celebrity fashion. The trend of unisex/genderless, gothic, and casual is declining obviously. This reflects the more practical and feminine attitude of today’s consumers.

In summary, the post-epidemic era shows a polarization of female consumerism, with the pursuit of edgy style and diversity, while practical and useful clothing is essential.


  • The Return of the Cure

In the wake of the epidemic, consumers are becoming more cautious and sensible, and more practical and durable products are the order of the day. Healing colors and minimalist styles will be key trends. Reference brands: Prada, Max Mara, JIL SANDER, Tod’s, GIADA, etc.

  • Sexy Power

Sexy style is definitely the main theme of this season’s Milan region, and with the bold designs and research of designers this season, the meaning of sexy has become richer and more intriguing. Reference brands: Gucci, Dolce & Gabbana, Diesel, etc.

  • Boudoir Aesthetics

The recently popular Boudoircore can also be found in Milan, where the boudoir’s inner garment straps and silk nightgowns break the original privacy and are more and more closely linked with fashion. Reference brands: N°21, Gucci, SPORTMAX, Dolce & Gabbana, etc.

  • The ethnic traveler

The combination of ethnic style and vacation and leisure, the fusion of diverse elements is more daily and creates an ethnic style with contemporary characteristics. The most common decorations include hand-woven items, ethnic patterns, trims, and fringes, allowing people to feel the power and vitality of ethnic and traditional clothing. Reference brands: Etro, Roberto Cavalli, etc.

  • Primitive Carnival

The original carnival style is inspired by sex and emphasizes the elements of nature and primitiveness. Realistic animal textures, leather, leather, and straw combine with the fluidity of the clothing lines to create an exaggerated vision of intimidation. Reference brands: GCDS, Roberto Cavalli, etc.

Color Trend Overview

In the three seasons of Milan Fashion Week from Fall/Winter 21/22 to Fall/Winter 23/24, the trend of black, white, and gray has been increasing for three consecutive years, except for pink, which is on the rise, while other colors are decreasing. This season, the fashion color trends of the major brands showed a return to the classic, with the classic black and white gray and earthy colors becoming the main color choices. The rise of this color trend shows the renewed attention and respect of fashion brands for classic colors and also reflects consumers’ aesthetic return to vintage and tradition.

Compared with the Fall/Winter 22/23, Kastel Green, Steel Grey, and Cream are most obvious rising in the Fall/Winter 23/24 Milan Fashion Week; School Blue, Ice Mint Green, and Midnight Blue are declining.

Overall, combined with the data analysis of this season’s shows, in this era of pursuing individuality and new trends in the fashion market, classic colors are flowing again, and the stable and classic fashion feeling is returning to the horizon.


  • Tickled Pink

Like candy, tickled pink brings joy and pleasure with a sweet vibe. It is often combined with light fabrics and simple designs to create a chic and cute urban style that brings unlimited confidence and charm to young ladies.

  • Pastel Blue

The fresh and elegant pastel blue brings a light visual experience, like a cloud floating freely in the breeze. The light blue gives off a natural and elegant feeling, and combined with the light yarn and knitted fabric, it creates the cool personality of a romantic young lady.

  • Samoan Sun

Like a ripe mango in summer, the Samoan Sun is full of sunshine and vitality. It is bright, vibrant and reminiscent of warmth, joy and relaxation. It brings the enthusiasm and vitality of summer to people.

  • Bleached Sand

Bleached Sand is a lazy and soothing sand that embodies the power of a desert and the power of tolerance, allowing people to feel the healing power of nature in the midst of a busy urban life. Bleached sand is also a great color for classic dressing, giving a modern urban style atmosphere.

  • Rosewood

Elegant as a rose petal, Rosewood is the perfect combination of red and brown, feminine and feminine, yet sophisticated. At any time, Rosewood is the key to creating a mysterious and sensual ambiance.

Silhouette Trend Overview

Within the women’s fashion industry, in the three seasons of Fall/Winter 21/22, Fall/Winter 22/23 and Fall/Winter 23/24, asymmetrical shape and S shape have been increasing for three consecutive years, while H shape have been decreasing and A shape have been fluctuating and decreasing.

Compared to the fall/winter 22/23 season, the most obvious upward trends in silhouettes in the rice region in the fall/winter 23/24 season are A-shape (16.72%), asymmetric (13.40%) and X-shape (5.08%); the most obvious downward trends in silhouettes are T-shape (-25.86%), deconstructed (-20.83%) and O-shape (-19.19%). ) with the most pronounced downward trend.


  • Exaggerated Shoulders

Padded shoulders add a more dramatic visual effect to a garment, whether it is a skirt or a bodice, and with the addition of oversized padded shoulders, the garment takes on an X-shaped silhouette, creating a powerful, one-of-a-kind, feminine look.

  • Layering / Volume Asymmetry

The layered and asymmetrical silhouette provides a richer texture and variation in shape, creating a visually striking effect. The asymmetrical silhouette further enhances the flow of the garment, providing a more personalized stylistic experience for the wearer.

  • Volume Stacking

This season, brands are continuing their exploration of sexy styles, with the S-shape still being the key silhouette used, while more S-shaped dresses are designed with a sense of stacking, with beautiful curves appearing in the soft fabric of the stack.

  • Casual Loose Volume

This season, many H-shaped dresses with comfortable loose-fitting fabrics are available to create comfortable urban women’s wear, in keeping with the consumer’s attitude of enjoying a natural and comfortable life.

  • Ultra-Flowing Hem

Many brands have added flowing, long hemlines to their collections. With thin, airy chiffon and ruffle details, feminine curves appear in the hemline of the dress.

Fabric Trend Overview


  • See-through Lightness
  • Sheer tulle is one of the key trends of the season. It is characterized by its light texture and transparency, which, when combined with lace and other sweet elements, creates a very feminine and romantic effect.
  • Smooth and Flowy

Smooth satin fabrics are also a key trend in this region. This fabric is known for its delicate texture, elegant shine, and softness. It provides both a comfortable wearing experience and a luxurious and graceful appearance.

  • Fluffy Loop Yarn

Fluffy Mesh has become the new favorite in the fashion industry this season. This fabric is woven with circular yarn, resulting in a layered and three-dimensional effect. Moreover, the fluffy mesh fabric offers a soft and comfortable wearing sensation, helping to create a more youthful fashion style.

  • Slouchy Coarse Knit

Slouchy knit fabrics are also getting a lot of attention this season, with a loose texture and loose silhouette that makes me feel relaxed and comfortable. The delicate knit pattern and soft colors give the whole look a natural and warm feeling and also show the personality and attitude of the wearer to enjoy a natural life.

  • Long Fur

Long fur has made multiple appearances this season. It possesses the characteristics of warmth, softness, and comfort. Adding a touch of warmth to outfits during the autumn and winter seasons, it showcases a more luxurious texture compared to regular insulation garments.

Pattern Trend Overview


  • Edgy Leopard

The leopard print reminds me of a leopard running swiftly through the grass, full of sexual beauty. In urban dressing, the leopard print is even more fierce, evoking a strong, mysterious feminine allure.

  • Retro Stripes

The retro stripe pattern is a design element full of character and a vintage feel. It combines vintage colored lines, interspersed and arranged in a flat pattern to form abstract shapes that reflect the active personality of the wearer.

  • Mixed Plaid

The regular check pattern presents a variety of aesthetics, and when mixed and matched, it presents a more diverse and inclusive attitude. The milligram pattern is more stable and mature, and the mix of youthful denim and other fabrics creates an extremely fashionable urban outfit.

  •  Stereotypes

The body appliqué is very delicate and formal, with various shapes and colors of flowers being embroidered on the garment. The different colors and shapes of the corsage create a distinctive look and accentuate the layered and corseted beauty of the garment.

  • Vintage Floral/Graphic

Vintage floral/graphic patterns are romantic and nostalgic, showing an elegant and chic urban dress. With low-saturated soft colors, it shows the softness and warmth of femininity and highlights the vintage style and taste of the dresser.

Get Ready! Stay informed!

As we conclude our exploration of the trend insights from Milan Fashion Week A/W 2023, it is clear that the fashion landscape is brimming with exciting possibilities. The runway shows have presented us with a wealth of inspiration in terms of color, style, silhouette, and fabrics that can shape the upcoming season’s collections. As clothing business owners, it is crucial to stay ahead of the curve and embrace these trends to meet the ever-evolving desires of our customers.

To ensure your business stays at the forefront of fashion, KakaClo is committed to providing our clients with the latest updates, comprehensive trend reports, and invaluable insights from the fashion capitals of the world to inspire you to develop more profitable collections.

Remember, the world of fashion waits for no one. Follow KakaClo, get more information and explore more possibilities!